By 2021, video content will capture 82% of internet traffic. Isn’t it time to incorporate video marketing into your marketing strategy? We’ll show you how. And you will be surprised when you realize how easy it can be.
A big mistake marketers make is to launch videos without clear goals, without understanding what you want to achieve. Because of this, many become disillusioned with video marketing. Highlight the results you want to achieve with video marketing. Increasing your subscriber base? Converting viewers to buyers? Selling through YouTube videos? The strategy changes depending on the goals.
Make the video you want to watch
Regardless of the industry in which your company operates, there will be people who will watch your videos. But success is not given by one-time views and random viewers, but those who will follow your releases and content are potentially significant audiences. Therefore, start creating valuable content that will be interesting and will get users to follow your and your channel.
Storytelling, or literally “storytelling”, is a powerful way to engage the viewer. Experts say that a good video should include 2 things: firstly, to attract attention, and secondly, to keep it until the end of the video. And there is no better strategy than storytelling to achieve this goal. Through storytelling, you can create an emotional connection with your audience and encourage them to participate in the life of the company.
Storytelling via streaming
Streaming became a new trend in the last two years. Twitch, YouTube and other platforms grew the streaming space. Twitch is very popular. The founder of the platform sold the company for almost $1 billion to Amazon. Jeff Bezos’ team grew the company and now it’s the top-tier streaming platform. For a perfect start on the platform, you need to buy Twitch followers and get more organic trust from the algorithm.
Create video content that’s perfect for mobile devices
There are far more mobile users than you might think. And video is also consumed via smartphones. According to data from Invodo, 92% of consumers of mobile videos share them with other users. Given this fact, the number of users is growing. And when you consider the popularity of videos on social media, videos that aren’t mobile are just a waste of time and budget.
Brands that collaborate with successful video bloggers to create content get more views and shares. After all, the blogger’s audience automatically becomes the brand’s audience. By the way, it will not be superfluous to ask your viewers who they would like to see in the videos. For an aspiring brand, cooperation with a millionaire blogger, of course, is real in rare cases. It’s expensive, and bloggers can be selective. Don’t go straight for such influential influencers, start small.
Include video marketing in email
For example, the Forrester report indicated that the number of clicks can be increased by 200-300% if video content is included in the email. Test this possibility.