The holidays are already here, and now is the perfect time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a great time to bring back existing customers. You can do all of this with an effective vacation marketing strategy.
So how do you leverage your holiday marketing strategy? Let’s dive in!
Why is holiday marketing important?
Adjusting your marketing strategy for the holidays is important as this is a time of year when consumers are actively looking for brands and offers that match their interests and wants. Most brands have some sort of specialized vacation marketing strategy. If you want to be seen and heard during this very important season, you will also need to adjust your approach.
Greater visibility during the holidays ultimately leads to higher income. This is the one time of year when customers are exceptionally willing to part with their hard earned money. They can buy for themselves or give gifts to others. Either way, they are ready to shop. You just need to get in front of them.
The holidays are also a time when brands are creatively freer to experiment with their marketing strategies. Holiday marketing allows a business to try new and different approaches to their typical strategies. Maybe you want to experiment with a more emotional approach to marketing, or maybe you want to adjust the overall tone of your brand. Experimenting with these changes during the holiday season can tell you a lot about the methods that work best for your brand.
Offer big discounts
Vacation marketing typically involves offering big discounts on valuable products and services. Often the products and services you offer are popular and in demand. Consider Black Friday sales: people are willing, literally, to trample each other in spot sales for a chance to get their hands on items that only go on sale once or twice a day, Year, etc. This holiday season, do you have a product or service that you could downsize to broaden your reach in your target market? If so, now is the time to decide what to offer.
Inspire feelings of nostalgia
Holidays tend to elicit a sense of nostalgia in many people, especially winter vacations. Take a look at the idea of making your vacation marketing a little nostalgic and familiar. People of all ages and walks of life want to enjoy the same excitement they felt when their favorite holiday movie airs on television once a year or in repeat family traditions.
Like celebrations, holiday shopping becomes a ritual in its own right. It helps to awaken the memory of past vacations. Your audience is actively trying to tap into that nostalgic feeling. Figure out who your ideal customer is, and craft a marketing strategy around the traditions and pop culture focused on the vacations they might like. You can use language, pictures, and music to inspire these nostalgic memories. The same could be done with the musicians. Not only with the holiday marketing, but with the music marketing, nostalgia is very important. Buy SoundCloud likes and plays and promote music that brings nostalgia to the listener. It’s the secret recipe to success.
Develop clear marketing goals for the holidays
As you develop your holiday marketing strategy, detail specific and clear goals and a roadmap for each. You have to know where you want to end up to get there. Knowing your goals for the season will help you stay focused on implementing your strategy.